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Just Do You – Authenticity, Leadership & Your Personal Brand Learning Path

21 Course Learning Path

Develop your own personal brand and leadership style and gain the confidence to use both to make a powerful impact on the world around you.

About this course

Cost: Free

Length: ~20-45 minutes / course

Level: Beginner

Type: Self-Paced

Language: English

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Just Do You

What you will learn in

Just Do You – Authenticity, Leadership & Your Personal Brand Learning Path

We’re all born with an authentic, dynamic, inspirational leader inside of us. What many people struggle with, however, is bringing that leader to the surface and sharing their best qualities with the people in their lives. The Just Do You Learning Path, based on the book of the same name, will help you discover your own power and potential to lead. You’ll develop your own personal brand and leadership style and gain the confidence to use both to make a powerful impact on the world around you.

Frequently Asked Questions

What is a personal brand?

A personal brand is a perception or impression of you based on your unique combination of skills, experience and personality. It is how you want people to see you.

Why is it important?

Self-branding instills trust and credibility in your knowledge and your abilities. It is what makes you memorable and help you stand out from everyone else.

How do you create a personal brand?

First, figure out what your skills, interests, values and beliefs are. Focus on your goals and what makes you unique. These will help you determine your brand vision, brand mission and brand message. Be genuine. Be consistent. Create a positive impact that will leave your mark on the world.

Course Curriculum

Part One
What to Expect
Authentic Leadership
Early Influencers
Self-awareness
Career Aspirations
The Leader in You – Review
Part Two
Authentic Branding
Principles
Promise
Purpose
Experiences
Presence
Description
Examine Your Personal Brand
Brands & Why They Matter
Part Three
Identify Conflicts
Your True North: Review
Plotting Your True North – Assessment
Part Four
What Matters
Action Plan
Your Time to Lead

“Leaders don’t create followers, they create more leaders.”

— Tom Peters

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